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Run Successful Google Search Engine Marketing (PPC And Display Ads)

Run Successful Google Search Engine Marketing (PPC And Display Ads)

Eligible participants can utilise SkillsFuture Credits and Subsidies for our accredited courses.

Registered Training Provider:
FirstCom Academy

Course Synopsis

In Singapore, where 95% of internet users rely on Google as their primary search engine, having a strong presence in search results is crucial for brand awareness, conversions, and overall brand perception. This course is tailored for those aspiring to improve their career prospects by mastering search engine marketing (SEM). Participants will learn how to execute effective SEM campaigns that position businesses prominently in front of a vast daily online audience, thereby significantly enhancing a company’s visibility and profitability. The course provides an in-depth understanding of various Google Ads types, tools for competitor and trend analysis, and practical skills in setting up and optimizing Google Ads campaigns. By combining theory with hands-on experience, this course ensures that participants gain valuable, immediately applicable skills, guided by industry professionals with real-world expertise.

Schedule a non-obligatory call with our friendly Education Consultants and start your learning journey today!

Run Successful Google Search Engine Marketing (PPC And Display Ads)
Course Fee:
Duration: 2.5 Days
Learning Mode: Classroom
Level: Beginner

What You'll Learn

Specifically, you will:
  • Learn how to create different social media accounts from scratch and best practices to maintain a positive brand image for yourself or your company

  • Find out how a brand and business can be affected by social media marketing

  • Learn how to create and implement a successful social media marketing strategy

  • Come up with ideas for content that increases brand trust

  • Produce valuable content that attracts customers

Who is this Program For?

This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:

Brands, marketers and brand managers who want to learn how to build their brand using social media marketing

Retail executives and category managers who want to learn how they can grow their business using social media

Marketers and ad agencies that want to provide their clients brand building services using social media marketing

Course Objectives

This course will equip the learners with the following skills and knowledge:
  • Understand the different types of Google Ads and identify the most effective ones for your business.

  • Learn to use free third-party tools for competitive research and staying updated with search trends across industries.

  • Gain hands-on experience in setting up a Google Ads campaign, including goal definition, budgeting, keyword research, account structuring, audience targeting, keyword bidding, and ad copywriting.

  • Acquire skills to measure and optimize ad campaign performance, ensuring maximum efficiency and return on ad spend.

  • Develop practical, immediately applicable SEM skills, taught by seasoned industry professionals with extensive job experience.

Course Fees and Funding

LEARNER PROFILE SELF-SPONSORED
(Fee Inclusive of 9% GST)
COMPANY-SPONSORED
(Fee is subject to 9% GST charged based on the full course fees before subsidy.)
SME NON-SME
Singapore Citizen (aged 21-39 years old) and PR $708.00 (After SSG 50% Funding) $360.00 (After SSG 70% Funding) $600.00 (After SSG 50% Funding)
Singapore Citizen (aged ≥ 40 years old) $468.00 (After SSG 70% Funding) $360.00 (After SSG 70% Funding) $600.00 (After SSG 50% Funding)

Additional Support

Absentee payroll Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year. For more information, please refer to Absentee Payroll Funding page.
SkillsFuture Enterprise Credit (SFEC) Subjected to individual company's budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to SFEC SkillsFuture Enterprise Credit page

Terms & Conditions

Fees and Funding Validity Course fees and funding information provided above are applicable up till 31st Dec 2024, and are subjected to approvals, terms and conditions by SSG (SkillsFuture Singapore)
Course Provider Policy Registered Training Provider reserves the right to make changes and/or improvements to any courses as abovementioned without prior notice.

Schedule a non-obligatory call with our friendly Education Consultants and start your learning journey today!

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